With stiff competition from national banks, 13 branch locations across Texas, and a specific consumer profile to reach, Texas Capital Bank has to spend wisely on paid search. Our PPC campaigns maximize budgets by geo-targeting bank coverage areas, bid boosting commercial zones, and prioritizing focus terms for increased share of voice on profitable terms.
In addition to paid search, we have helped them earn incremental brand exposure and site traffic through local search optimizations. Their business locations have been listed across the top local listings search engines, and their profiles have been fine tuned to improve performance.
- 260% Increase: CTR on Focus Terms YoY in 2015
- 588% Increase: Local Listings View in Q1 2016