Texas Capital Bank

PAID SEARCH, SEARCH ENGINE OPTIMIZATION

With stiff competition from national banks, 13 branch locations across Texas, and a specific consumer profile to reach, Texas Capital Bank has to spend wisely on paid search. Our PPC campaigns maximize budgets by geo-targeting bank coverage areas, bid boosting commercial zones, and prioritizing focus terms for increased share of voice on profitable terms.

In addition to paid search, we have helped them earn incremental brand exposure and site traffic through local search optimizations. Their business locations have been listed across the top local listings search engines, and their profiles have been fine tuned to improve performance.

  • 260% Increase: CTR on Focus Terms YoY in 2015
  • 588% Increase: Local Listings View in Q1 2016

SawStop

PAID SEARCH, CONVERSION OPTIMIZATION, REMARKETING & DISPLAY, ANIMATION / VIDEO

In a competitive market, where they have a pricing disadvantage, the key to marketing SawStop's new Jobsite Saw has been showcasing the technology. Our design and animation teams have created compelling visuals to communicate the value of SawStop's patented braking system in banners and videos...and consumers have responded! Our display network and video ad performance has exceeded our target KPI's and driven incremental earned activity that will continue to drive revenue for the company.

  • $0.11: Average Cost Per Completed View
  • Over 2,000: Earned Actions During a Two-Month Campaign

Sierra-Olympic

PAID SEARCH, REMARKETING & DISPLAY, SEARCH ENGINE OPTIMIZATION, CONVERSION OPTIMIZATION, WEBSITES, ANIMATION / VIDEO

Sierra Olympic knew they had a game-changer on their hands when they approached us for a digital solution. Their latest technology leap-frogged the competition at a fraction of the cost, opening it up to a whole new set of consumers. The traditional technical sales approach and old-school RFP process would no longer be sufficient to reach their new sales goals. They knew digital would be critical to their growth.

With their new price-point advantage, Sierra Olympic wanted to become the first manufacturer in their industry to enable e-commerce transactions. This was a significant challenge given the range of product options and specifications. Using the latest e-commerce design and development tactics, we created a web experience that not only showcased the products and features in a whole new way, but it effectively led consumers to transact online.

Our digital marketing strategy was built on Google. We leveraged Google Tag Manger technology to setup a comprehensive event and conversion tracking solution. We worked with Google engineers to become one of the first agencies to implement Google Call Tracking on their website using the Google Tag Manager platform, giving Sierra Olympic the ability to attribute call-in revenue directly to our marketing efforts.

We used Google AdWords to drive product awareness through paid search, reach new consumers through targeted display ads, re-engage our consumers through remarketing campaigns and capture market share through conquesting campaigns. In addition to Google AdWords, we drove incremental growth through the Bing Ads network, reaching a valuable audience that is often not found on Google properties.

  • 102% Increase YoY: Unique Users to the Website
  • 940% Growth YoY: Online Sales and Lead Generation